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Internet Marketing or What's That You Say? Marketing Articles | May 10, 2002
Planning an Internet ... ... Will you get the best ROI from a CPA, CPC, PPL Wholesale Cody Ford Jersey , or a hybrid model? And how will you track your CPM and ... your ... you're new to business and try


Planning an Internet marketing strategy? Will
you get the best ROI from a CPA, CPC, PPL, or
a hybrid model? And how will you track your CPM
and determine your CTR?

HUH?

If you're new to business and trying to learn
how to market on the Internet Wholesale Ed Oliver Jersey , your first reaction
will be complete bewilderment. Come to think of it,
why am I suggesting this happens only to people who
are new to business? I'm betting you'd find Fortune
500 CEO's who don't know their PPC from their CPA.

Egads! And they say government employees talk in
acronyms and jargon. They never came up with anything
close to what you'll find on Internet marketing forums
and bulletin boards.

Daunting as it is, you'll need to know this stuff
eventually. So, pour yourself a strong cup of something
and plow through these definitions:

ROI (Return on Investment)
If your $1000 advertisement results in $1500 in sales Cheap Jim Kelly Jersey ,
your ROI is $500.

Impression
The number of times a banner or advertisement is served
(displayed) on a web site. If 10 people visited the web page
containing the banner, you would have 10 impressions. If one
person viewed it 10 times, you would still have 10 impressions.

Hit
This is a (poor) method of measuring web site traffic. A hit is
registered each time a browser request is made from a web
server. If you have a web page containing four graphics, each
page display will count as five hits.

Page View
This is a more effective way to measure web traffic. A Page
View refers to each time a page is displayed. So Cheap Nathan Peterman Jersey , if you have a
web page with four graphics, each time the page is displayed
counts as one page view but five hits.

Unique Visitors
This is the number of individuals who visit your site in a
defined time. If 200 people visit your site this week, that is
200 unique visitors. If one person visits your site 200 times,
that is one unique visitor.

Stickiness
This refers to the length of time that a visitor spends at your
site over a given period of time Cheap John Miller Jersey , or sometimes to the number of
web pages that your visitors typically download.

CAC (Customer Acquisition Cost)
This is the cost of obtaining a new customer. You divide your
total acquisition expenses by your total number of new
customers. For example, if your $100 ezine ad produces 30 new
customers, your CAC is $3.33.

CPM ) Cost Per Thousand)
This is an advertising model based on the cost of 1000
impressions of your ezine or web ads. If a publisher is selling
advertising for $45 CPM, you would pay $45 for one thousand
impressions of your adve