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Marketing Your Shows the 4 C's Way Marketing Articles | February 20 Wholesale Jerseys Online , 2005

Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently. And they have no qualms about switching to competitors.



At the same time, traditional marketing tools are less effective than in the past. Products are not much different from each other, pricing is quickly matched by competitors, advertising is expensive and less effective, and sales force costs are rising.


Consumers are constantly being interrupted by thousands of marketing messages, making it easy for one message to get lost in the overwhelming clutter of communications. Plus Wholesale Jerseys Cheap , consumers no longer have a well-defined set of products and vendors that they will consistently seek out to fulfill a need.


So how do you create, win, and dominate markets today? According to marketing guru Dr. Philip Kotler, "marketing must help the company deliver more value to the customer."


What does this mean in trade show terms? It means that you need to focus on the services both exhibitors and attendees perceive as valuable ... and deliver them with perpetually fresh appeal.


Customer Value


Customers are getting more and more value conscious. You can fulfill their expectations by constantly "thinking exhibitor" and "thinking attendee." You need to live and breathe for your customers -- they make your job possible.


Encourage your team to do whatever it takes to get projects accomplished and wow your customers. Follow examples set by Disney, Ritz-Carlton, and Southwest Airlines. If they can do it Wholesale Jerseys From China , why can't you?


Brainstorm ways in which you